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Cruelty-Free Cosmetics Insight

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By: TOM BRANNA

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In a survey conducted by Perfect365 with 15,000 women on its app platform, 36% of women said they only buy from cruelty-free beauty brands. The makeup and beauty platform, which has more than 100 million users, conducted a cruelty-free cosmetics survey in light of two new bills that have recently been introduced that aim to bring an end to cosmetic testing on animals in Hawaii and California. When asked if Perfect365 users were happy that California proposed a bill that would ban any beauty...

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